Personal care brand, method, has officially launched pa’l recuerdo – a new 360 campaign, unveiling method as the exclusive body wash and hand wash sponsor of the Bad Bunny No Me Quiero Ir de Aquí Residency in Puerto Rico. 

Like Bad Bunny’s sixth studio album, DeBÍ TiRAR MáS FOToS — a love letter to his Puerto Rican culture and an invitation to live in the moment and be present — method invites fans to embrace and honor their cultural heritage and pride.

With pa’l recuerdo, method is transforming the often-overlooked moments that happen in the bathroom, inviting people to pause and celebrate fleeting moments of connection, identity, and cultural pride.

At the heart of the campaign is a first-of-its-kind activation at El Coliseo de Puerto Rico, which reimagines the bathroom. 

For many Latinx consumers, the bathroom is more than just a pit stop — it’s a space of identity and connection. 

Immersive Experience

One of the campaign’s boldest expressions is the pa’l recuerdo experience, which sees the bathrooms across the iconic El Choli venue transformed into fully immersive, multi-sensory spaces reflective of the beauty and vibrancy of Puerto Rican culture. 

Drawing from the island’s rich heritage, every element of the design has been chosen to foster an environment where concertgoers feel connected to one another and to the local culture.

Guests can also explore method’s immersive experience in the venue concourse, where a shower-inspired photo booth awaits, inviting them to engage with traditional Puerto Rican customs and capture their most memorable moments. 

Exclusive gifts and merchandise are also available for guests to take home as part of the experience. 

To bring the energy of pa’l recuerdo home, method has dropped a limited-edition line of merchandise celebrating the spirit of the residency. 

Isla Edition

At the center of the collection is the method experiential body wash: isla edition — a special redesign of the brand’s fan-favorite island mist scent, infused with hibiscus, mango nectar, and passion fruit. 

This collection is wrapped in bespoke artwork that captures the cultural vibrancy of Puerto Rico and the energy of El Choli. 

As a nod to the 75% of Latinx consumers who say music is a key part of their shower ritual, method is also including a waterproof speaker. 

Going on Tour

The pa’l recuerdo activation runs through the duration of Bad Bunny’s No Me Quiero Ir de Aquí Residency in Puerto Rico, from July 11 to September 14.

Method will also take the experience on the road for the Bad Bunny DeBí TiRAR MáS FOToS World Tour, bringing pa’l recuerdo to fans in London next. 

As it travels, the experience evolves, continuing a long-standing beauty tradition within the Latinx community: passing down rituals, scents, and moments that shape identity across generations.

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